Storytelling
Storytelling is key to a brand’s power to connect, but formulaic storytelling often comes across as disingenuous - and it’s become a bit of a buzzword.
While many generic stories flood the market, real storytelling takes us on a journey into the soul of a brand. It’s not just a trend; it’s everywhere because it resonates, captivates, and works.
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If you want your brand to stand out, start by crafting an experience through your story. This is more than just sharing information; it’s about transforming your brand from a product or service into a narrative that clients can connect with and remember.
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Great storytelling captures your brand’s values, mission, and personality in ways that feel real and relatable. Whether it’s sharing your unique origin story, creating immersive customer experiences, or revealing the journey that led you here, storytelling lets customers see the human side of your brand. This builds trust, loyalty, and differentiation in a crowded market...it makes your brand not just seen but felt.
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Think about it: experiences create memories, and shared experiences build connections. Imagine the impact on your brand if you wove storytelling and shared experience into your marketing.
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A good story can increase the perceived value of a product by over 2,700%. That's where I come in. I help brands use the power of shared, immersive storytelling to become unforgettable.
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Ways to tell your story
Music and space curation
Ever notice how some brand spaces or ads just stay with you? It’s the power of music. When a brand’s sound truly fits its story, it’s 96% more memorable. Music doesn’t just enhance recall, it builds emotional connections, boosts perception, and can even drive sales by up to 38%.
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Brand strategy and planning
If your brand’s storytelling feels scattered or just isn’t landing, a strong strategy is the solution. A brand strategy shapes each story with purpose, making sure it’s consistent, memorable, and hits home with the right audience.
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Podcasts
Podcast listeners often feel a stronger connection to featured brands, thanks to genuine and unscripted storytelling that resonates with their experiences. In fact, 54% of listeners are more likely to consider purchasing from brands they discover on these shows. Not too shabby for just an hour of conversation, right?​​
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Event consultancy
With the right event, you’re not just telling your brand’s story...you’re inviting people into it. Events have the power to pull people away from their immediate reality and transform their day. Some of the most successful brands out there, are the ones who aren't afraid to make bold statements with their events.
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Public speaking
Want your brand’s message to stick? Storytelling in speeches can increase audience retention by 22 times.
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Photoshoots, video shoots and campaigns
​Get playful and have some fun around your visuals—you know what they say about an image saying more than words? Strong visuals through photoshoots and video can boost engagement by up to 80%.
