Sahar has a passion for finding progressive solutions, mindfulness & purpose in experiential marketing & all things creative.
HELLO, I'M SAHAR. FOUNDER AND CREATIVE DIRECTOR OF SORSHAA.
Having worked across Europe, MENA and SEA, in retail and law, the global perspectives I bring to the table will help your brand shine and live its true purpose in an authentic and captivating way.
My passion for crafting authentic connections through mindful storytelling is more than a passion - it's an obsession. With over 15 years of expertise in brand marketing and a background in Intellectual Property law, I seamlessly integrate my knowledge and essence to create engagement and growth. Additionally, my 20+ years of experience in mindfulness and meditation practices allow me to approach branding with a conscious and insightful perspective.
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My approach is transformative, empowering creatives, entrepreneurs, and businesses to thrive by leveraging their unique stories and fostering conscious communication. This vision comes to life in my podcast, Mindful Makers, where I shine a light on individuals and brands making a positive impact. Recognized as one of the top 8 female-led MENA podcasts by SheerLuxe Middle East in 2023, Mindful Makers is a testament to my ability to shape meaningful conversations and drive change, both in the podcasting world and beyond.
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My infectious enthusiasm and boundless energy are at the heart of my commitment to helping people and brands grow. By focusing on meaningful communication, community-building, and conscientious leadership, I offer a holistic approach that has made me a sought-after expert in the field.
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Join me on this journey of mindful branding and storytelling, and together, we’ll bring your brand to life in the most authentic and impactful way.
What does Sorshaa mean?
Sorshaa is an adaptation of the Irish Gaelic name ‘Sorcha’ which means ‘light’ and ‘brightness’.
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When working with me, this is exactly what you can expect…I’ll guide you and act as a torchbearer, shining a light through your brand DNA and essence to draw upon the most impactful, meaningful and profound stories that deserve to be told, felt, and experienced by your community.
We are not one thing. We are diverse, multi-hyphenate, contradictions, interwoven and intertwined to make human beings. That’s why I work to support you and your brand transcend beyond the usual, predictable narratives and into the realms of meaning-making and curiosity through storytelling.
SERVICES
Marketing Strategy & Planning
Concept Development
Music Curation
Content Curation
Social Media Planning
Public Speaking
Image Consultancy
Brand Management
Art Direction
Campaigns
Advertising
Press Releases
Events
Relationship Management
TESTIMONIALS
"Sahar is an exceptional marketing leader in the region and was instrumental in establishing and significantly growing the M&S brand across MENA. Her strategic thinking coupled with her strong knowledge of media channels both traditional as well as digital and social platforms drove continuous optimal performance of marketing plans."
Zurida Pearce, Regional Franchise Marketing, Marks & Spencer
"Sahar is a consummate professional. She has brilliant ideas and insight, is thorough, and a great motivator.
Her experience in the field is obvious, something she brought to the project in a fun and accessible way. She’s sharp - she quickly ‘got’ what my project was about, so I felt very comfortable with her guidance. She’s creative too - she generated innovative ideas that took our social media presence to another level. Throughout the process, she was cheerleading my efforts, and her positive energy and outlook were a boost to the team.
I highly recommend hiring Sahar. She made a massive impact in a short space of time, and I’m hiring her again for an upcoming project."
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Radhika R
Musician, Songwriter, Producer
RESONANCE
"She displays inspiration, persuasiveness and brand expertise through clear communication, navigating multi-market nuances and powerful marketing campaigns and initiatives."
Roxane Magbanua, Business Unit Director at PHD
"Naturally creative, forward looking, engaging to work with and clinical in her thinking. All of which led to the delivery of great initiatives which made a real difference to the customer’s experience. A pleasure to work with..."